Mycelia for Music
Brief description: Mycelia is one of the forerunners and influential projects in the quest for better management of music rights – be it through blockchains or other, similar technologies.
The project was founded by Imogen Heap, who is a key advocate for new approaches. The initiative describes Mycelia as “a growing collective of creatives, professionals and lovers of music.”
More specifically Mycelia defines its mission as:
Quote from Mycelia website:
- To empower a fair, sustainable and vibrant music industry ecosystem involving all online music interaction services,
- To unlock the huge potential for creators and their music related metadata so an entirely new commercial marketplace may flourish,
- To ensure all involved are paid and acknowledged fully.
- To see commercial, ethical and technical standards are set to exponentially increase innovation for the music services of the future,
- To connect the dots with all those involved in this shift from our current outdated music industry models, exploring new technological solutions to enliven and positively impact the music ecosystem (End Quote)
There are two notable projects (status: December 2017) you should check out on the page:
- The Life of “Hide and Seek” – Biography of a Song
Quote: “The project will dissect Heap’s song ‘Hide and Seek’: the biography of how it has been released and interacted with over its 12 year life beyond her studio; the breakdown of its rights and split percentages; and Heap’s income from the track. This will include income from sales and streams to radio spins and syncs, of both the original song and, eventually, how it features in other works, from remixes to Jason Derulo’s Watcha Say, to the thousands of covers and the use of a sample of a section of the song in one of the first big memes on YouTube, known as ‘Dear Sister’. Most recently Hide and Seek features in the theatrical production, Harry Potter and the Cursed Child. The ultimate goal is to explore and visualise how the current global music industry works through the lens of a song, creating a web application that will essentially show these three major segments: the biography, the song’s breakdown, and the revenue breakdown. This will highlight both what is actually working very well and also the gray areas in the system.”
Another, equally interesting project:
- Creative Passports
Quote: “With the creative passport, it would be possible to create a verified network of information that would be useful not only for the artists themselves, but also for other DSPs and businesses, solving the huge issue of digital IDs and lack of verified additional content and metadata of a song. With the creative passport, it would be possible to create a verified network of information that would be useful not only for the artists themselves, but also for other DSPs and businesses, solving the huge issue of digital IDs and lack of verified additional content and metadata of a song”.
The Bloomen take: While there is no direct connection or cooperation with Mycelia this particular initiative is important to understand and to connect to. Bloomen will aim to create a relation during our projects lifetime, either by simply exchanging information or by other forms of collaboration, if that is possible and welcomed by this initiative.