Can a complex technology like Blockchain improve content workflows in the media industry and support better compensation for creators?

This question is the key driver for Bloomen, a European technology innovation project. Our goal is to explore the use of Blockchain for different media transactions and develop concepts related to creative content items, distribution, personalisation, monetisation and copyright management.

The project develops a set of technology solutions, which can be grouped into three layers: Decentral Applications, Middleware Services and Blockchain Operation.

A tailored API facilitates the development of third-party applications without in-depth Blockchain know-how. These modules are integrated into one Bloomen Blockchain System.

The resulting prototype is validated by three different use cases. They have been put forward by Bloomen’s media industry partners: Music Ownership Claims, Photo Journalism and WebTV Services.

Bloomen is co-funded by the European Union’s Horizon 2020 programme and co-ordinated by Wordline Iberia, a company in the Atos Group. Find out more about the project at, follow on @bloomenioor get in touch via

Bloomen started in September 2017 and has a duration of 36 months.